I am a Big Player

Chapter 583 - 583 577 Ban (Second Update)_1

?Chapter 583: 577, Ban (Second Update)_1 Chapter 583: 577, Ban (Second Update)_1 Hearing Ren He say that, the people around her gasped in surprise. Wasn’t that statement too domineering? What did he mean by saying that investing money in promotion wouldn’t work?

For a big-budget film, it’s essential to promote it well before its release, to prepare trailers, get Weibo influencers to share the news, publish media articles, and flood websites and forums with comments. Only with adequate promotion can you pique the audience’s curiosity enough to get them into the theaters.

What’s the situation with the audience now? They see the film they want to watch and purchase the session and seats they prefer from Qinghe Group Purchase, then go to the cinema to watch it.

It’s rare these days for someone to just go to a cinema to see what’s playing and then pick a movie to watch.

People who visit cinemas usually have a clear idea of what they want to watch from the beginning, hence the battle for box office revenues has always been a struggle for public opinion, not within the movie theaters themselves.

Under normal circumstances, cinemas tend to give more screenings to films with good sales. If you have a full house on the opening day and it’s still full a week later, the cinema will certainly increase your screening frequency. Who would turn down money?

In general, for a blockbuster with a budget of 200 million, spending tens of millions on marketing and promotional efforts is standard—it’s all for marketing.

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